

Owner & Your Partner in Success
Erica
Erica Batista is a licensed Realtor and Certified Distressed Property Expert (CDPE) in South Florida with nearly 15 years of real estate experience. She began her career as a Transaction Coordinator and quickly advanced to Marketing Specialist and Team Manager for a top-producing agent, gaining extensive expertise in sales, business development, and systems creation. Erica later became a successful solo agent, generating 98% of her business from her own database.
Today, Erica serves as the Area Leader of Allure West Palm Beach, where she leads a growing team, mentors agents, and shares her expertise in sales, marketing, and business strategy. As the founder of Closing Goals, Erica empowers real estate agents and small business owners with the tools and strategies needed to stand out in a competitive market. Her unique perspective as both a Realtor and business owner allows her to provide affordable, high-quality marketing services under a trusted brand, helping clients achieve
Distinctive Services
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Strategy
Our strategy services provide personalized consultation to identify and implement the most urgent and effective marketing solutions for your business. Work one-on-one with our experts to elevate your business immediately.
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Digital
Our digital marketing services encompass a complete online presence, from building and integrating websites to creating sales funnels and online ad campaigns on platforms like Google, Facebook, TikTok, and YouTube. Enhance your visibility and lead generation with our comprehensive solutions.
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Branding
Explore StrategiesOur custom design services include logos, email stationery, flyers, social media posts, and more. We create unique marketing pieces tailored to your niche market, specialized services, or unique value propositions, ensuring your business stands out.

Transaction Coordinator
Evenie
A business development specialist at Closing Goals, bringing a wealth of knowledge in building and growing successful businesses. With a BS in Computer Science, he excels in website development, SEO optimization, market research, and social media strategies. As a business owner himself, Pranjul understands the challenges real estate agents and small businesses face, offering tailored solutions to help them thrive.

Client Relationship Manager
Angela
Angela is the go-to pro for keeping clients happy and leads flowing. With a background in appointment setting and inside sales for real estate teams, she knows how to turn conversations into opportunities and keep every detail organized in your CRM. From building automated campaigns to managing databases and client communications, Angela ensures your outreach is seamless, consistent, and effective.
Her experience spans customer care, real estate support, and advertising, giving her the skills to handle everything from administrative tasks to strategic client engagement. With Angela on your team, your clients feel heard, your leads are nurtured, and nothing slips through the cracks.
Blog posts
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7 Marketing Mistakes Realtors Keep Making on In...
If you’ve ever thought, “Maybe the algorithm just hates me” — nope. Chances are, you’re making one of these classic mistakes. Let’s fix that.
7 Marketing Mistakes Realtors Keep Making on In...
If you’ve ever thought, “Maybe the algorithm just hates me” — nope. Chances are, you’re making one of these classic mistakes. Let’s fix that.
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How to Use Hashtags Effectively: A Real Estate ...
How to Use Hashtags Effectively: A Real Estate Agent's Guide to Boosting Your Reach and Discoverability You’ve probably heard it before: hashtags can make or break your Instagram strategy. But...
How to Use Hashtags Effectively: A Real Estate ...
How to Use Hashtags Effectively: A Real Estate Agent's Guide to Boosting Your Reach and Discoverability You’ve probably heard it before: hashtags can make or break your Instagram strategy. But...
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5 Proven Ways Real Estate Agents Are Crushing L...
5 Proven Ways Real Estate Agents Are Crushing Lead Generation on Instagram in 2024 You’ve probably heard it a million times—Instagram is where it’s at for real estate agents looking...
5 Proven Ways Real Estate Agents Are Crushing L...
5 Proven Ways Real Estate Agents Are Crushing Lead Generation on Instagram in 2024 You’ve probably heard it a million times—Instagram is where it’s at for real estate agents looking...