7 Marketing Mistakes Realtors Keep Making on Instagram (and How to Fix Them)

Intro
Instagram: where houses sparkle, coffee cups always look photogenic, and somehow… your posts still aren’t getting the love they deserve. If you’ve ever thought, “Maybe the algorithm just hates me” — nope. Chances are, you’re making one of these classic mistakes. Let’s fix that.

1. Posting Like It’s 2015

A single “Just Listed” photo with a dry caption? Cute… for your scrapbook. But on Instagram? Dead on arrival.
👉 Fix: Use Reels, Stories, or even a fun Carousel. Show the lifestyle of the listing, not just the square footage.

2. Hashtag Headaches

Using #house or #dreamhome is basically screaming into a canyon.
👉 Fix: Go hyper-local: #WestPalmBeachHomes, #PalmBeachLuxuryLife. That’s how real buyers and sellers find you.

3. Ghosting Your Audience

Posting 5 times in one week then disappearing for 3 months? Your followers think you retired.
👉 Fix: Set a content calendar. Or let a social media manager (hi, Closing Goals) keep you consistent.

4. Being a Zillow Clone

If your page is only listings, why wouldn’t people just… go to Zillow?
👉 Fix: Show behind-the-scenes, bloopers, or what it actually takes to get a deal done.

5. Radio Silence in DMs

If you don’t reply to comments or DMs, you’re basically telling leads to ghost you.
👉 Fix: Spend 10 minutes a day engaging. That’s it.

6. Follower Obsession

10,000 bots from who-knows-where won’t sell your next listing.
👉 Fix: Engagement > vanity metrics. Quality over quantity.

7. No Call-to-Action

Posting without a CTA is like hosting an open house with no address.
👉 Fix: Always tell people what’s next: “DM me,” “Link in bio,” or “Get my free guide.”

Conclusion
Stop blaming the algorithm. Start fixing these little mistakes. Instagram works when you work it smart.

👉 Want help building a feed that attracts clients, not crickets? Check out our marketing and branding support at closinggoals.com.